Point of Sale Software

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Customer-Facing Display: Why you need one?

POS SOFTWARE




Customer-Facing Display: Why You Need One

A customer views their order details on a customer-facing display at a retail checkout counter.

One of the most popular features in modern POS software is a customer-facing screen. These digital displays display detailed order information to customers, including their orders, tax, discounts, and loyalty information during the checkout process. You often see customer-facing displays in retail businesses.

Why should you use a customer display?

Ensure Sale Accuracy

When a staff member enters a customer's order information, each item and price appears on the customer-facing screen. This means that the point of sale screen provides the customer with a quick and easy way to verify it is correct while being entered. Most queries can be resolved immediately, such as pricing and many incorrect quantities.

Key Benefit: Customers can verify their orders in real-time, catching pricing errors and incorrect quantities before the transaction is completed. This immediate verification prevents time-consuming returns and refunds later.

Instil Customer Confidence in You

One of the clear benefits of a point of sale display is the impact on the customer experience. It has transparency. That can be a great help in establishing trust between your staff and your customers.

Drive Customer Engagement

You can also use it to display advertising for your shop. The screen becomes valuable marketing real estate during checkout, promoting new arrivals, loyalty programs, and special offers to customers while they wait.

Marketing Opportunity: Transform idle checkout time into revenue opportunities. Use your customer display to showcase new products, promote loyalty rewards, and highlight special offers—turning every transaction into a marketing touchpoint.

Professionalism

It looks much more professional, giving your shop a better image. Modern customers expect to see their transaction details displayed, and providing this elevates your business above competitors who lack this transparency.

Speed Up Cash Register Operations

As many mistakes are noticed quickly before orders are completed, your staff can immediately adjust the items. Once the sales are processed, they must process a return, which takes longer. The display screen prompts customers to act as the transaction proceeds. For example, once you scan all the items, the customer display cues customers to pay, then tells them to pick up their goods and go.

Consider an All-in-One Solution

Rather than adding a separate customer display to your existing setup, consider upgrading to an all-in-one POS terminal with an integrated dual-screen design. These modern systems combine your operator touchscreen and customer-facing display into a single compact unit, eliminating counter clutter and cable tangles.

All-in-one terminals offer several advantages over separate displays. They require minimal counter space, leaving more room for merchandise displays. Setup takes under five minutes with no technical expertise required—the integrated unit works straight out of the box. You get unified warranty coverage and support from one manufacturer rather than coordinating between multiple vendors.

Cost Savings: Complete all-in-one systems with built-in customer displays cost less than purchasing separate components, plus save space and trouble caused by mounting the hardware and cables.

The streamlined design also reduces energy costs while delivering powerful performance for demanding retail operations. Modern integrated terminals support contactless payments, loyalty program displays, email capture, and promotional content on the customer's screen—all managed seamlessly through a single device.

Quick Setup: Installation takes less than a minute with no technical expertise required. The integrated unit works straight out of the box, eliminating the complexity of multiple devices, cables, and mounting hardware.

If you're considering a customer-facing display for your own business and want to see what has been working with our customers for years, we can help you. Whether you need a separate display added to your current system or prefer the convenience of an all-in-one integrated terminal, feel free to talk with us now.

Written by:

Professional headshot of the author, Bernard Zimmermann

Bernard Zimmermann is the founding director at POS Solutions, a leading point-of-sale system company with 45 years of industry experience. He consults to various organisations, from small businesses to large retailers and government institutions. Bernard is passionate about helping companies optimise their operations through innovative POS technology and enabling seamless customer experiences through effective software solutions.

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