Here is some interesting research released today by American Express that suggests that far from being spontaneous and uninhibited by routine, 85 per cent of Australians are pattern spenders and creatures of habit when spending their monthly disposable income. Most of them never shop beyond ten different stores or online shops and almost half (49%) admit to routinely visiting the same shopping strip or mall.
For details click here.
Although probably weighted against cash, it has a ring of truth to it.
This does suggest the importance in retail of loss leader, to get them to buy something
