I was reading a report by big commerce done for the ANZ bank. A few points struck me about how one of my typical clients could take on a major because they are local.

Here is a slide on this report.

This is a classic problem in retailing today, the last mile problem as much of the cost is to take the item from a shop or warehouse to the customer.

Now, what if the customer here wants an $8.50 item quickly. There is a cost to get it to them. Most majors will not be able to deliver at these prices to satisfy their customers and not in real-time. Yet many of my clients could do something at these prices. $5 to $10 delivery would give them a competitive advantage and access to 80% of the market.

To get it, all you need is a good website. Google, with its SEO, will give you a good showing because it stresses in its score, local people.

Then you have a crack at this market.

Add new comment

Restricted HTML

  • Allowed HTML tags: <a href hreflang> <em> <strong> <cite> <blockquote cite> <code> <ul type> <ol start type> <li> <dl> <dt> <dd> <h2 id> <h3 id> <h4 id> <h5 id> <h6 id>
  • Lines and paragraphs break automatically.
  • Web page addresses and email addresses turn into links automatically.
CAPTCHA This question is for testing whether or not you are a human visitor and to prevent automated spam submissions. Image CAPTCHA
Enter the characters shown in the image.