POS SOFTWARE
This year according to Commercial Economic Advisory Service of Australia, advertising revenue drop is the biggest ever.
The revenue drops from advertising in newspapers and magazines.
Metropolitan Newspapers (-20.9%)
Regional Dailies (-14.0%)
Regional Non-Dailies (-9.6%)
Suburban Newspapers (-16.9%)
Magazines (-9.3%)
It is a disturbing trend that appears will continue.
As I blogged earlier, the newspapers and magazine companies should look at increasing the cover price and reducing these crazy subscription deals which come extremely close to giving away product.
