Everyone is trying to get some more retail sales. One of the most effective methods is tripwire marketing.
How to set up a tripwire marketing campaign?
What you are doing here is making a cheap item, a bargain for shoppers. The idea here is that people who do not know you. They have never experienced your products and services, so they do not buy from you.
They do not know you; so they do not buy from you. That is where the tripwire comes in.
What it is, is a cheap item that is low-risk that potential customers will buy. The purpose of tripwires is an introductory offer.
Firstly you need to find such a product. A good way of starting is to look at your top-selling products. This is easy to do in our point-of-sale system.
Go to Register reports
Now select "Top N Stock Sales for a Given Period"
Now in the form put in last month.
Now a report comes out that looks like this with your top sellers listed.
Now a report comes out that looks like this with your top sellers listed.
Now see the sort of products here.
This gives you an idea of what people will buy from you and at what a price.
Now see if you can find such a product.
All you want from that product is a sale to build trust with the public to make the first sale. Then hopefully recurring purchases will follow.
Try it, good luck, and let me know how it went for you.
