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Marketing

Make an event - marketing tip

POS SOFTWARE

Cosmopolitan magazine

I was stunned when I was informed today that Bauer Media is cutting Cosmopolitan Australia in December, as commercially it is no longer viable. In the process another eleven jobs have are gone, and another restructuring and centralisation are underway.

This magazine was an icon, and many will have many good memories of this product so why not make an event if you sell a product like this to get people to come into the store for an impulsive purchase of the last couple of editions.  While supplies last, the final edition, get your copy... collector's item (which I am sure it will be) ... 

Maybe when they come into the shop to buy this product, they will buy more too? All you need to try it is a small sign on the window to make an event.

 

 

 

 

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International Coffee Day

POS SOFTWARE

International Coffee Day

 

If you are interested in some marketing idea for today, what about trying to market coffee today as today is the International Coffee Day? It should be good for a few sales. 

Such things are easy to set up in your receipts in your POS system. If you have a VIP club it is easy to send email newsletters out.

International Coffee Day 2018, celebrates the most popular drink in the world. According to recent research, it is good for you too.

An example of how these marketing days are good for business.

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WARNING ON YOUR FACEBOOK BUSINESS PAGE

Facebook point of sale

You have a Facebook page for your business!

The way Facebook works is that the business pages are connected to the person who created it. So if you got someone to make you a facebook page for your business, that Facebook page is linked to their account, it is their property. Now say they leave your business, there can be problems as even if the person gives you admin access to that page, as it is still technically connected to and owned by them. In today's case, the separation has not been a happy one, and they refuse to even talk to the owner of the business.

The only way around this if they wish to continue with Facebook is to start a new page and start again. They then have to report to Facebook that the old one is impersonating the business which is messy as I am sure that Facebook does not want to get involved in disputes regarding the admin position of this page.

If you have such a Facebook page now, make sure that it is linked to your account. Also, consider giving someone else your passwords just in case something happens to you, and so the business can still use its Facebook page. If you are reluctant for some reason to do this, consider setting up a “legacy contract” for that someone who will take over an account is for some reason you cannot.

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PERSONALISED OFFERS

VIP program

 

Some people to buy your products need a kick; some come anyway. A straight 10% discount offer as such is often killing your margins.

If you get an exciting product, this has proven to be a successful method. What you need is your retail email mailing list and point of sale system like ours that can handle VIP marketing.

Firstly send everyone out an email with an offer for the goods. Hey, we just have now this XYZ product.

Those that did buy send them shortly afterwards an offer to buy a second one at say 5% off. See how you go, if they liked one then they may want another.

Awhile later those that did not respond at all, send them an email with a 10% off 

If you are still stuck with stock after a while, well you have nothing to lose by offering 20% off to all.

See if you can do something similar in your business.

The idea being Instead of giving a straight discount, going through the previous purchase histories of your customers and then personalise your offers.

It will help you maximise your margins

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