Tips

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Tips

POS SOFTWARE

 

Today is a holiday for something your business probably can't do without, your computer. 

CLEAN OUT YOUR COMPUTER DAY

It is a great reminder to give your computer some tender loving care (TLC) and clean up your computer.

A computer is a mechanical device, it will not last forever, yet some simple cleaning tips can help increase its life. 

What happens is that over time, dust and dirt will build up in the computer, keyboards, monitors, etc. 

Left unchecked, it can damage everything. 

It does not take much to clean a computer. I find regularly used cleaning products work fine. If you need a blower, a hairdryer with cold air works fine.

Note if you have seen the movie Zoolander and this is you as the computer mechanics, now stop reading and ask someone else to do the cleaning.

Now before doing anything 

** Please turn off and unplug everything before you start cleaning. **

This is a video that I do suggest the person cleaning your computer views first and remember there is a good reason why this holiday was set up on a Monday wasif something goes wrong on a weekday you can get professional help if something goes really wrong.

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POS SOFTWARE


 

This is the time of year when I sit back and think about where we need to go.  

Here is a quick question, do you ever ask yourself what your business mission statement is?

Can you think of a concise description of your business, its goals, and its purpose? What is its reason for being? Try writing it down in a sentence.

Now review last year what did you do. 

-What you did right? 

-What mistakes did you make?

Now ask yourself where do you want to go? Now write it down. 

What hurts is that many people do this with me and then disregard it.

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POS SOFTWARE

Now is not the time to keep a “business as usual” approach. COVID-19 has changed the retail scene. Do not count on your experience. You need to look at the data. 

See what items are driving you the most traffic and profits into your shop. Once you know your money-makers, you can move them to prominent places. The current retail theory states that you should put good products in a few places. This is because, in the age of COVID-19, the stress is on giving more space for your high-demand items versus showing many items.

First, let us find your *MONEY EARNERS*. It will only take a second.

Go to register reports and select the top stock report as marked with the red arrow here.

 

For this do this by all the shop sales. 

Put in the past 30 days, then select 40. This will give you your top 40. 

Then you will get a report with all the figures.

Now put these items in a noticeable place. The more places, the better.

This method works, try it! 

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POS SOFTWARE

What is happening now is both EFTPOS/Credit card usage, and fraud rates are way up.  What fueling the increase in fraud rates is that more EFTPOS/Credit transactions are not done in the shop.

Of the EFTPOS/Credit fraud, by far the biggest category, 71% is friendly fraud.  

Friendly fraud started when a customer queries what looks like a legitimate item on their account.  If it proceeds, what generally happens is that the bank will cancel the transaction. They will then debit the merchant. These people tend to prioritise consumer rights over merchant rights. Still, they do not like it, and since the rate is going up, we participated in a meeting to see what could be done. 

The responsibility to prove friendly fraud is on the merchant.

Here are some points you can do to reduce the risk.

1) The new DTI system that we are rolling out can help a lot the merchant. If you have not yet, signed up, do it while it is free. If it costs you nothing and can help, why not use it?

Details here.

2) If they are in the shop, process all transactions under the camera. Video evidence is something courts do accept.

3) Check the order, if the transaction amount is higher than usual. 

4) Another often larger order comes from the same customer after delivery. A fraudster who gets away with it will often try again.

4) Save delivery documentation. Signed documentation is a big help. 

5) If in doubt, contact your EFTPOS/Credit provider.

 

Hope this is of help.

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POS SOFTWARE

This has proven a godsend for many of our clients during this COVID crisis. What they could do is get detailed Business Reports automatically sent to them by SMS or email. 

Let us start!

Go into End of Day.

Now in the Options, you can see (red arrow) where you have plenty of options and pages so you can specify the report to your needs. 

Now see the brown arrow. Press that.

Now out will come out more reports option, don't worry about them yet we can cover them in another post. Let just get started now, and we can build later.

Click on the blue arrow. This is where you can schedule the report. I recommend that you set it up daily and archive it in your email folders if you do not need it that day. If you want, you can set up a filter in your email. It is rare for someone looking in their data to complain that they have too much information.

Now in the green arrow area, put in your email details and save.

Now you will get detailed business reports sent to you automatically.

This gives you the power of data on the fingertips that only big retailers' executives had until recently.

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POS SOFTWARE

Although this tip came out of a Facebook page one of my clients set up and uses, it applies to all advertising that you do.

Do not make your customers hunt for your phone number. Today, it is all well and good to use email, but often people want your phone number. 

I would suggest that you put it right in front.

 

 

 

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POS SOFTWARE

Here are some items to add to your checklist

Analyse Your Sales information

Go to Register reports

Now select "Top N Stock Sales for a Given Period."

 

Selected a period like what you want to check this year

Out will come a report with the top sellers for last year, this time.

As well, do the same report for the last few weeks this year.

In this report, you will get current stock figures for each of these items. Check that you have enough as you don't want to run out of items check you have enough.

Organise Your Staff Rosters

Make sure you have enough coverage at peak hours and schedule staff breaks. Check your traffic analysis report by the hours, which you will find marked with a green arrow below.

 

You do this by putting in dates from a previous period here that you feel will give you typical results for the roster you are trying to create.

Now what you will get is a colour-coded analysis which shows the activity in the shop. Look at those periods marked in red as these are expected to be your busy period.

Promote Your Extended Hours

Some businesses now are shut. Some are open. You need to communicate with your customers to let them know your opening hours, even if it's just a sign like this on the window.

 

Also, ensure that opening hours are up-to-date on your website and all social media.

 

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POS SOFTWARE


It's a good question which I am not sure. One of my clients got into a little trouble about this as the camera was pointing into a private area. Nothing serious happened, but it may be something worth considering.

I would say that the safest action is to assume that fake cameras have to adhere to the same laws as the real ones.

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POS SOFTWARE

The current retail landscape looks different from the start of the year. COVID has changed the way people shop, for good. 

Let us look at the payment types people are using in your shop. It will only take a second.

Go to the "end of day" and click "Taking report"

Now put in the report and select the appropriate dates for your shop. 

On the right-hand side click "Show payment breakup"

In a second you will get the breakdown.  I am sure it will make interesting reading.

Two figures considered for EFPOS are most important are the number of transactions and the average amount per payment.

See how you go and as always let me know the score.

 

 

 

 

 

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This Christmas is expected (hoped) will be the biggest retail event in Australia ever,

So here are some tips for this holiday season from a retail expert talks that I attended and from what is being said around the traps. Some of these are very relevant to my clients.

1) Show your trading hours

Many shops have changed their trading hours. If you are not open, the public may not be aware of when you are open. 

Make sure that they know when you are open. 

2) You need signs that you are COVIDsafe

Covid safety is a big focus for many people now. If you look at the majors, you will see that they all have such signs. Not surprising as the public is worried about it and needs reassurance. Check a few majors out and then put up a few similar signs in your shop's window too.

3) Promote gift cards

With so many people, families are separated due to travel restrictions.

Gift cards are the only way for many to share the love.

4) Click and collect

I have clients now doing a large percentage of their trade with a click and collect option. Because this does not have delivery costs, a small business can compete with online here.

After COVID, it will be a significant point in retail. 

5) Count on a lot more local trade 

I doubt many will go to the CBD now. Many will avoid large shopping centres too.

This is your chance to pick up on local traffic. 

6) Marketing

I'm afraid I have to disagree with my competitor about this. Forget loyalty marketing, today the emphases in retail and business, in general, should be the truth. 

We are in this together. We are all part of this journey. We are in this together. 

Remember, it has not been a good year for Aussies with bushfires, job insecurity, and the pandemic.   Interestingly, US election exit polls have shown that job insecurity is more important now to the public than the pandemic. Everyone knows someone that has employment troubles, few that have had a major concern with COVID.

Replace your loyalty marketing with togetherness.

7) Gift wrapping

If you do not know how to gift wrap items - learn.  I am hopeless in this stuff. Yet it took me in grandfather's shop a short time to learn, and do not worry as you will get plenty of practice soon.

Hope this is of help

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