Have you ever investigated issuing your own gift cards in your shop?  

It widely used in Pet Shops where many of my clients use our point-of-sale system to sell their own gift cards. It is straightforward and easy to do. 

They use it as it increases sales and helps generate repeat business. 

Here are a few advantages.

1) Customer with a gift card often visit the shop more than once to redeem the card balance? 

2) Most gift card buyers and recipients tend to buy more than the face value of a  gift card. Studies show about 30% more.

3) Some gift cards are never claimed, so becoming pure profit. Industry figures are about 2%. If your average margin is 25%, then that increases your margin to 26.5% 

4) You can use them instead of a discount, offer say for every $50 purchased, a $5 gift voucher free.  It's a better deal for you than a $5 discount.

5) They make good discount voucher, better than giving away money.

6) Expand your market. Rather than give local charity money, why not provide them with a gift voucher to entice them to shop with you.

Take a look at it and let me know.

Go to cash register section > Gift vouchers.


Add new comment

Restricted HTML

  • Allowed HTML tags: <a href hreflang> <em> <strong> <cite> <blockquote cite> <code> <ul type> <ol start type> <li> <dl> <dt> <dd> <h2 id> <h3 id> <h4 id> <h5 id> <h6 id>
  • Lines and paragraphs break automatically.
  • Web page addresses and email addresses turn into links automatically.
CAPTCHA This question is for testing whether or not you are a human visitor and to prevent automated spam submissions. Image CAPTCHA
Enter the characters shown in the image.