Coronavirus

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Coronavirus

How to find 5 km radius from your shop with these interactive sites

POS SOFTWARE

Well, there are many changes to everyone, there are many restrictions on us because of COVID-19.

In Victoria, the big one is that people can only shop 5 km from home. What can they do, nothing but stay strong? There are plenty with worse problems now then this restriction.

 

 

If you want to know your feeder area for the shop now in Victoria, there are many sites out there that can help you.

I went through them, and these interactive maps can show a five-kilometre radius around your shop. I picked them as they appear to be the easiest and best ones to use. Have a shot and see which one works best for you.

https://www.okimap.com/1kmfromhome/

https://2kmfromhome.com/5km

The Age newspaper

Put in your address into the search bar, click 5 km, and a circle will appear showing your radius. The people in this area can visit your shop for shopping once a day.

If you find some better ones, let me know.

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As Face Mask Sales Skyrocket, what are you doing?

POS SOFTWARE

I got quite a few enquiries about my post on marketing face masks, so after talking to a few people here are my thoughts.

The spread of coronavirus is driving the demand for face masks. 

"The global face mask market size was valued at $1,523.0 million in 2019, and is estimated to reach $ 2,455.4 million by 2027 with a compound annual growth rate of 4.4% from 2021 to 2027."

The industry is looking at an annual growth rate for disposable face masks of 53% for the next few years. 

This is in a high growth rate industry with high margins! So as well as traditional brands like 3M, who are going flat out, many others are entering this space. If them, why not you too?

It sells in many shops.

 

Interested, then you should, of course, do some research first. 

Check out what is for sale in your local area, talk with your staff, customers, etc. Try to figure out your niche. Actually, why not try a few niche markets and see how they work out for you. the cost of entry is minimal. $30 can buy you 100 disposable masks, worst case your family can use them. 

Of course, common sense here is required when entering the market of where to buy and how to handle it. Worst case though if you get some stock that you cannot return, and have doubts. All you need to do is use a texture to cross out the claim, e.g. as above N95 and sell it as a face mask. If you are paying about a $1 for a disposable each and selling at $2.50, you have room to discount. 

Note although there is no legal rule for sales of face masks to the public now yet, you cannot make false claims. For example, you should not sell an N50 mask as an N95. I would advise you NOT to make any medical or health claims about your product even if you believe they are correct. However, if your face mask is washable, adjustable, or reversible, then YES talk about this.

As far as I know, there is only one Australia supplier of P2 (P2 is the Australian standard which is like N95 US standard) face masks here. It is a good place to start your search. 

If you concerned about whether you are dealing in fake face masks, here are some information on how to check spotting a fake face mask and Counterfeit face masks

As far as monitoring how sales are going in your shop, it is easy, make a new family, then every so often

Go to Register reports

Register reports POINT OF SALE

Select the "Top N Stock Sales for a Given Period"

Top Stock Items Point of sale

Put in the approriate options for this family and you get a report with the sales in order of what is selling. The rule is now, to concentrate on the top sellers.

 

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You can see retailers are selling many face masks

POS SOFTWARE

In Victoria, face mask sales were high already, but now they have exploded. I have a client that sold out in hours his whole stock on the day it was annouced. Talking to a few of my clients interstate, they are selling well there too. 

So it is not surprising that a salesman contacts me, as wants me to use my users for marketing his company range of face masks. When I asked at a price, it became clear that the cost of his masks was higher than an online retailer. So I told him, no and to come back with a real price.

But I did some research. Here is some information that may be of interest to you if you are thinking of marketing face masks in your shops. 

There are two markets. The first is for people who want one urgently and those that want it in bulk. I am sure there would be good money in buying a packet say of 50 surgical masks, which on a quick look, I saw for under $30 on eBay with delivery and selling them individually at $2.50. Of course, do some research to see what the prices are in your area first if this interests you.

If you are looking to buy them to resell them here are some points. 

The gold standard is N95, in Australia but the problem is that it is somehow this standard is legally tied down by 3M. From what I can see, most Chinese and Australian companies use KN95, which is very similar.

N95 is the American accreditation 

KN95 is the open accreditation 

P2 is the Australian accreditation 

KMOEL is the Korean accreditation 

FFP2 is the European accreditation 

DS is the Japanese accreditation 

From what I can see, all accreditations are only slightly different, check them out here.

Of course, many people do not want an N95. Besides price and availability, many find it hard to breathe through an N95.  

And we do have a range of standards. In practice, according to studies, I saw even the lower grade are almost as good for the public. The problem here is that the Australian community looks at N95, so I would not rush to stock even a slightly inferior standard like the KN90.

Note some just use a scarf, in Victoria which is useful as you can avoid getting a $200 fine here. 

If you are interested in some history of the modern face mask, is considered to being a Chinese invention invented during the Manchurian plague of 1910. 

They were in many places mandatory during the Spanish flu too

and were as controversial then as now. 

I hope this helps and if you have any comments let me know.

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What is the new normal in the shop?

POS SOFTWARE

A psychologist will say that it takes 2 - 8 months to create a new pattern, behaviour or routine.

It looks like this.

 

COVID-19 first started in a significant way in Australia since late February. We are now moving into the fifth month.  This is long enough to make the current buying trends entrenched in consumers’ everyday behaviours.

What I noticed was long before the government lockdown; the majority of people were in lockdown. So I am sure that even if the government lockdown stops, the majority of people will continue the lockdown.

As such retailers and marketers are concerned. They are wondering what will now be the new normal. I have attended heaps of webinars on this subject.

Here are some questions for you to consider.

Where are you heading?

Consider how will this new normal affect your retail marketing strategies?

What changes are now coming into place?

What marketing tools do you now need?

One disconcerting point which is unnerving to many that like figures and facts are that generally in Australia they see the effect overseas first. They have a warning and try to adapt. Now the whole world is in this together. We are all learning together.

If there is enough interest, we are happy to do a webinar on the new normal and how to use your point of sale to help you see what it looks like. 

 

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We may have something that kills 99.9% of coronaviruses soon

POS SOFTWARE


 

 

Now we are all doing what we can about COVID-19. 

We do the deep cleaning.
We set up sanitation stations.
We limit the number of people in our areas.
Enforce social distancing.

 We know we are all in this together.

These steps solve only part of the problem. For example, a deep clean means in the morning we are at zero but every day is a new day, and the clean has to be done again every day. 

But, there might be something that works. Low levels of a certain type of ultraviolet light, far-UVC light, can kill 99.9% of some types of human coronavirus. This is as effective as conventional UV light but without its harmful effects. 

More than 99.9% of seasonal coronaviruses present in airborne droplets were killed when exposed to a particular wavelength of ultraviolet light that is safe to use around humans, a new study at Columbia University Irving Medical Center has found.


Although now it is experimental, they are being tested in the US now. They are already being used in offices in the US and are going to be tested on the US subways. 

I checked the cost of such lamps is now about a $1,000 US. But if they do pass the tests, I am sure that they will go into mass production and the costs will come way down. 

Here have a read here,  here and here.

PS It could help with reducing the spread of the common cold too. 

I cannot wait to see these lamps.

 

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Your tax claims with running your business from home

POS SOFTWARE

Due to COVID-19, we all do a lot more work from home. To many, it is a new normal.

Now there are some of the expenses of working from home can be claimed too. 

Some valid deductions would be on your home computer. You can look at such as its desk, your computer chair, electricity, carpets, lighting, etc.

You can also often claim a share of the rent for the area of your office from which you conduct business.

I would suggest that you discuss this with your accountant, click here for more details.

 

Hello there, I'm new here, So i'm not sure in the event this section may be the right place to create this and sorry for this, but I had been hoping someone here on possolutions.com.au would be able to guide me.
Now i am wondering if anyone knows any specific trusted seller for SEO Ranking, we have been a vendor which need a decent source for such services.

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You need to assess how your business is going

POS SOFTWARE

 

To move and improve your business, you need measurable facts. Experience and feel now will not cut it as we are not living in normal times.

So in your point of sale software let us get some information.

Go to reports and the click on sales

 

Point of sale menu selection for compare

What we are going to do here is to check how each department in your shop is doing in comparison to previous periods.

Select customer and put in May 2020 and compare it to May 2019.

Now out comes a report with the simplified options here

 

Comparison reports

 

Now there are lots of details for you to look. If you want to look at one department click on the left.

Now with all the detail, we put in you may want more. Say I wanted to know my average basket price in a department compared to last year to check if the public now is buying cheaper priced items. This is not in the report.

So on the top left-hand side is a little export button.

 

Export to excel

Now click to export to excel or OpenOffice (which we support and is free here). Once in a spreadsheet divide the qty into the sales to get the average basket value. Most people are reporting to me that the average basket values are up.

And that was the beginning of what you can do here.

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Frightening but think about your Business insurance

POS SOFTWARE

What if there is a riot?

What if your shop gets smashed?

Are you covered?

Imagine this is your shop. What are you thinking?

For many of us now as its, the financial end of the year and are insurance is now due, it might be a very good time to find out. Only about 50% of retail insurance packages cover such damage.

I was reading here of a shop keeper in the US, who had damage of almost a million dollars. Then they discovered that the insurance will not cover any of it as their policy does not include losses from civil disturbances. A million dollars is a lot of money to a small business like this that earns about $150,000 a year from the business.

An American a few months ago, told me when he was 18, that he stood in a neighbourhood vigilante squad armed with sticks and guns when riots took place there. Those riots devastated his town. Now I can now appreciate what he was talking about as now gun sales in the US are skyrocketing.

Well, 2020, has been eventful, we started with bushfires, a pandemic and now what is planned to top this.

Anyway, I am going to ask my insurance broker shortly about what exactly is covered and I suggest that you do so too.

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Changes you need to make - Shopping Habits have changed

POS SOFTWARE

COVID-19 has changed public shopping habits. 

So your shop needs some functional changes now.

In the past a store was more than a place to shop, it was a gathering place, a point of entertainment and a destination. This is no longer as shopping today carries increased risk. So many people are changing their shopping habits. 

What retailers are now debating is how permanent will these changes be, are they seismic. The big issue here is that people feel to create or change a habit people need about two months. As this crisis that we are in is going on that long, it can create change habits. This is something that now we can only speculate. Recent surveys have between 33% to 40% stating that they will change their shopping habits.

But, we can see what is different now!

This is why I attended an online conference on retail now and here are some points that need looking into.

Clean shop

Today people do not want to shop in a store that does not look clean and hygienic. Many stated that if in a shop that looked unsafe, they would walk out.

Your shop must look clean.

I would also suggest setting up a sanitiser station for your customers and a sign, this is not much of an ask. People will come to your shop to use the sanitiser.

Crowded areas

The public now does not like crowds.

Current requirements are the most number of people in a shop is the area in square metres divided by four. If your shop is 50 square metres, you can have about twelve people.

Make signs asking your clients to enforce social distancing.

Also, consider moving things around a bit to make the shop look bigger and to hid crowded areas.

 

EFTPOS

COVID-19 has accelerated the move to digital payments. Paypal claims that they have had five years of growth in months. Every client I speak too is recording much higher use of EFTPOS. Any shop now needs tap and go service.

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Extending birthday offers for loyalty marketing

POS SOFTWARE

With your Customer relationship management (CRM), why not now offer an extended birthday reward?

People respond positively to birthday greetings with a positive reaction, surveys show up to 88%. This is when people do some self-indulgence and spend. It possibly the most important marketing holiday in retail as nothing else seems to bring people in like a birthday offer. Here is a screenshot of a study.

 

According to a study, 51 percent of consumers do feel special if a retailer acknowledges their birthday, and 40 percent are more likely to shop at a retailer that recognises their birthday. I believe that as nothing seems to bring people into a shop than a birthday offer.

With our point of sale software, Birthday offers record typically of about 25% success.

Now because of the COVID-19, many people have missed their birthday and only now starting to come out. Why not offer an extended period on a birthday offer now? What you are saying is that we know you could not celebrate it then but now we are getting back to normal your reward is waiting for you to use.

Here is how it works and it is easy to set up, when you are entering a VIP customer, simply put in their birthday. It is much better if they use their real birthday but if not, put in their join date. You can always correct it later if they point it out.

 

Towards the end of the month, send a VIP email or letter to all your clients who have birthdays coming up next month with your offer.

 
 
You will quickly know how well it goes for you as using our point of sale software, which is the best CRM for small business, I have seen you will have access to targeted, data-driven marketing reports that let you know how it goes.
 

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