Blogs published on 19-09-2020

REVENUE IS VANITY. PROFIT IS SANITY. CASH FLOW IS REALITY.

POS SOFTWARE

Revenue in itself does little for you. It looks good but does nothing for the business as such. Generally all you are doing is working for the wholesaler.

Profit is in the long term the best indicator of business robustness.

But profit is often a fairy tale. You cannot pay bills with a good financial statement, to pay these you need cash. Run out of cash and generally if you are lucky you will be working for the bank.

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