First of all, a very happy Chinese New Year to all our Chinese readers, we hope for your good health, good luck and much happiness throughout the coming year.
Surprisingly for non-Chinese, the rat is actually in traditional Chinese legends considered to being quick-witted, resourceful, and smart but lack courage. With rich imaginations and sharp observations, they can take advantage of various opportunities well. As a person who has involved in a few rat hunts, I can confirm that they are all this.
For those that do not realise it, this festival is celebrated by about 1.5 million people in Australia now and here is an article on how to attract Chinese tourists.