I was listening to a video newsletter. In this video what the presenter did was did an interview with a small business owner who owns and runs a successful lotto agency in Dandenong.
She is clearly an experienced business owner, running a business not too dissimilar to many of my clients. Now, what when asked did she think was so important to her business success. Her response was social media in particular Facebook and Instagram and being involved in the local community. When I looked up her business Facebook account, I could see that yes she was regularly posting information relevant to her customers on the latest in lotto and her community. Clearly based on her interview here, it is working for her business.
Too many people today have not caught on that the traditional methods of marketing advertising or direct mail are less effective. Today much of the world largely connects, as she states through the social media community.
PS: What is weird about social media and shows how different it is, is although I do not know her or her business, through social media, I can see that she is a friend of a very close friend of mine. It is a small world.
What is amazing with such powerful tools like Facebook, Twitter, Youtube, Instagram, Pinterest, etc which are free to business what amazes me, is too many business people do not use it. Yet the reality is that these have fundamentally changed the way we are now connecting, communicating and collaborating.
If you have one of our websites, it is easy to automatically connect these social media to your site.
Here are some benefits of doing social media:
It can bring more customers to your shop. Most people are looking regularly at their social media accounts if you are there, it brings your shop to their attention.
Create more Sales:
Have something to sell them, why not offer them something. New products are coming in all the time. It does not have to be earth-shaking, a new shipment of pet food, a new range of cards, some cooking pots that are now on sale, some new magazine, etc
Cost: You cannot beat FREE.
Builds Relationships with your Customers: People on social media are communicating. You can answer questions, give advice on a product and talk to potential customers quickly and efficiently.
The first point is to look at facebook to see what similar business to yours are doing. Then if you like what you see and want something similar and need help and are a supported user of ours, we do offer a free setup of a facebook account for your business.